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Your privacy

1. About Aqualand and this policy

We have built a reputation for being one of the leading property developers in the Sydney region and have developed a portfolio of sites across Sydney and its surrounds, including high-end residences, boutique developments and retail and commercial assets. As part of our services, we engage with prospective purchasers and lessees of these assets.

This policy describes how we collect, use and disclose personal information which we collect or receive in the operation of our business. In this policy, when we say:

  • we, our or us – we mean Aqualand Projects Pty Ltd (ABN 73 169 346 810) and our related companies identified below at section 14.
  • our services – we mean our property development and related services.
  • you – we mean you, the reader of this policy.
  • your information – we mean your personal information, which we describe in section 3.
  • our partners – we mean our third-party service providers and other organisations that we partner with to help us deliver services to you.
  • privacy laws – we mean all privacy and data protection laws that apply to us when we handle your information, the Australian Privacy Principles and the Australian Privacy Act 1988 (Cth) (Privacy Act).

2. We’re here to help. Get in touch.

You can get in touch with us at any time about the way we handle and safeguard your information.

If you want to:

  • ask questions
  • ask us to correct or update your information
  • register a concern
  • opt out of marketing
  • anything else…

we’re just a call or a few clicks away.

If you have any questions or complaints about how we handle your information you can get in touch with us at:
Address:Attention: Legal Department

Aqualand Projects Pty Ltd

Level 37, Australia Square,
264 George Street, Sydney NSW 2000


3. What information do we collect?

We collect and hold personal information in operating our business, including contact information, payment information, and general information to help us improve our services.

We collect and hold the following types of personal information in operating our business. Where we request to collect personal information from you in connection with accessing one of our services, if you do not provide the information we request from you, we may not be able to provide you with the services you require.

We may also collect other categories of information from you.

Your contact detailsThis includes information about you that is necessary for us to contact you in relation to our services.

For example: your name, address or postcode, contact number and email address. We may collect this information when you make a purchase or leasing enquiry in respect of our properties or projects.

Payment informationWe may collect payment information from you in order to pay or take payment for services and property transactions. This may include credit card information and bank account details.
CreditWe may collect information from you in respect of your creditworthiness. We may collect this information from outside sources, like our third-party partners and credit reporting bodies.
Property and service detailsWe may collect details of the properties you have enquired about, your property preferences (such as purchase timeframe and budget) or the services we have provided to you, including any additional information necessary to deliver our services and respond to your enquiries.

If you make an application to lease or purchase a property or obtain related services, we may also collect certain information such as identification documents, your employment status and income, bank account details, details of other occupants and your rental references.

Information collected for recruitment purposesWhen you apply for a job or position with us we may collect certain information (including your name, contact details, working history, social media profile(s), CV/resume and relevant records checks) from you, from any recruitment consultant, your previous employers and others who may be able to provide information to us to assist in our decision on whether or not to make you an offer of employment or engage you under a contract.
Additional information you provideThis includes information you provide to us through customer surveys, directly through our website or indirectly through your use of our website or online presence or through other websites or accounts from which you permit us to collect information.
Information collected by cookiesWe may collect de-identified information via cookies on our website, such as your browser type, operating systems and other websites visited. There are more details about cookies in section 9.
Information collected for our own business improvementWe may de-identify your general personal information and use it in aggregate form to conduct analysis on how our website is being used to help us improve our services and provide benefits back users of our website and services.

When we refer to ‘de-identified’ information, we mean information that has undergone a process of removing all personal identifiers that can reasonably identify you (e.g. your name) so that there is no reasonable likelihood of re-identification occurring. When we use this information for the purposes of business improvement, it is always in de-identified form.

4. How do we collect your information?

We collect your personal information when you engage with us or third parties.

In many instances, we collect personal information directly from you. Here are some of the main ways.

Property enquiries and applicationsWhen you enquire on our properties on our website or express interest in our services or property developments. For example, you might provide your contact details through our website when you register to receive our newsletter or enquire on one of our projects.
RecruitmentWhen you apply or express your interest to work with us.
CommunicationWhere you communicate with us through telephone correspondence, chats, email, or when you share information with us from other social applications, services or websites.
InteractionWhen you interact with our sites, services, content and advertising, or use our products or services.

We may also collect information about you from our related companies, third party service providers and other organisations that we partner with. For example, when you apply for a job or position with us, we may collect information about you from any recruitment consultant, your previous employers, referees, CV checking agencies or others who may be able to provide information to assist us with our decision.

5. How do we use your information?

We use your personal information to enable us to deliver and improve our services.

We may collect, hold, use and disclose your personal information for the following purposes:


ContactTo contact you when we need to tell you something important about our services, properties or your personal information.
Property applicationsTo enable us to consider your application for property purchases, rentals or related services.
MarketingTo send you marketing and promotional messages / newsletters and other information that may be of interest to you, including information sent by, or on behalf of, our related companies or business partners that we think you may find interesting.
Loyalty programs and promotionsTo administer our client appreciation and loyalty programs (such as the AQ Club), rewards, surveys, contests, or other promotional activities or events sponsored or managed by us, our related companies or our business partners.
LawComply with laws and assist government or law enforcement agencies where we are required and authorised to do so.
EmploymentConsider your employment application.
SupportTo send you service, support and administrative messages, reminders, technical notices, updates, security alerts, and information requested by you.
ImprovementTo design, provide, improve and manage our website, business and your experience, such as to perform analytics, conduct research and for advertising and marketing.

6. How do we use your personal information for marketing, and how do you opt-out?

We may use your information for marketing purposes, but you can opt-out at any time. We may also disclose your information to our business partners and related companies with your consent. Where we do so our business partners and related companies may use your information for their business and marketing purposes.

We (including our related companies) and our carefully selected business partners may send you direct marketing communications and information about our services (for example, newsletters) or about our business partners’ products and services. This may take the form of emails, telephone calls, SMS, mail or other forms of communication.

When you purchase a property from us, we may also enrol you into our client appreciation and loyalty program, known as the ‘AQ Club’.

We’ll always conduct our marketing practices in accordance with privacy laws and other applicable laws.

You’ll be able to opt out at any time from receiving marketing messages – either by using the unsubscribe facility in the relevant message or by contacting us (it’s easy – see section 1).

7. Do we store or share your information outside of Australia?

We may store and disclose your personal information overseas.

Sometimes we store and disclose personal information outside of Australia to related companies, professional advisers, dealers, agents and third-party suppliers.

The location of where personal information may be stored, includes:

  • Hong Kong;
  • People’s Republic of China;
  • United Kingdom;
  • United States of America; and
  • Singapore

We take reasonable steps to ensure that any overseas recipient will deal with such personal information in a way that is consistent with the Australian Privacy Principles.

8. Who do we share your information with?

We may share your personal information with our related companies, partners and for other reasons we tell you about in this policy or on our website.

We may share your personal information with:

  • our employees and related companies;
  • third party suppliers and service providers (including providers for the operation of our websites and/or our business or in connection with providing our services to you);
  • professional advisers, dealers and agents;
  • our business banking providers, payment systems operators (e.g., merchants receiving card payments);
  • our existing or potential agents, business partners or partners;
  • our sponsors or promoters of any competition that we conduct via our services;
  • anyone to whom our assets or businesses (or any part of them) are transferred;
  • specific third parties authorised by you to receive information held by us; and/or
  • other persons, including government agencies, regulatory bodies and law enforcement agencies, or as required, authorised or permitted by law.

9. Using our website

We use cookies on our website to track your website usage and remember your preferences.

Our website includes pages that use cookies which are small files that store information on your computer, mobile phone or other device. We may use them to recognise you across devices and browsing sessions.

You can configure your internet browser to accept all cookies, reject all cookies or notify you when a cookie is sent. If you refuse the use of cookies in this way you may not be able to access the full functionality of our website. Please refer to your internet browser’s instructions or help screens to learn more about these functions.

We may also use third party analytics tools to help us gather and analyse this information.

10. How do we protect your information?

We take a number of measures to keep your information safe.

We generally hold personal information in our secure electronic servers and databases but may also store personal information in hard copy form and in various third-party platforms.

Our website and our working environment are built with integrated physical, electronic and managerial processes designed to safeguard your information and protect it from misuse, interference loss and unauthorised access, modification or disclosure.

We take reasonable steps to protect the personal information that we hold about you from misuse, loss, unauthorised access, and disclosure including using a range of physical, electronic and network security controls.

11. What are your rights in relation to your information?

You have rights in relation to your personal information. You can contact us to exercise any of your rights in relation to your information.

Here are the things you can ask us to do in relation to your information at any time

AccessYou can request a copy of your information.
CorrectYou can ask us to correct or update your information.
ComplainYou can express your concerns or complaints to us about your privacy or the way we are handling your information. We take your concerns seriously and will seek to fix any problem as soon as possible.

When you contact us in relation to a request for access, correction or to make a complaint, please include your name and contact details (such as email address and phone number) and clearly describe your request or complaint. We will contact you promptly to let you know we have received your correspondence. We will formally respond to your complaint within 30 days.

Where we are not able to fulfil your request to access, correct or delete your personal information for a legal or other reason, we will let you know why. We may also need to verify your identity when you request your personal information.

If you’re not happy with the way we handle your query or handle your information (including our response to your request to access or correct your personal information), you have a right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) by visiting the OAIC website.

12. Employees

We are bound by the Australian Privacy Principles contained in the Privacy Act. However, those principles do not apply to certain records and practices relating to the employment relationship between us and our current and former employees in Australia. As such, most of the information contained in this Privacy Policy does not apply to how we use and disclose information relating to our current and former employees.

If you are a current or former employee of us or our related companies, we may collect personal information from you as part of our employment relationship. This information may include:

Your general personal informationThis includes information or an opinion about you that is reasonably identifiable. For example: your name, address, age or date of birth, contact number, email address and image.
Educational and social informationThis includes details of your education, references from your institutions of study, and information relating to your interests and extra-curricular activities. It also includes lifestyle information and social circumstances.
Sensitive informationThis includes information concerning your health and medical conditions, certain criminal convictions and offences, racial or ethnic origin, religious or philosophical beliefs, sexual orientation and trade union membership.
Financial informationThis includes your bank account number, tax identifier and status (including residence status), and credit checks (where required).
Work related informationThis includes details of your work history, professional activities and interests, involvement with and membership of industry bodies and professional associations and any personal information captured in the work product(s) you create while employed by us.

If you are a current or former employee and you have any questions in relation to our handling of your personal information, please contact us at or use the contact information in section 2.

13. Changes to this policy

If we need to change this policy in a way that affects the way we handle your information, we will publish the changes to it on our website. We encourage you to check our website periodically to ensure that you are aware of our current policy.

14. Related companies

We are related to the following companies:

  • Aqualand Holding Pty Ltd (ABN 19 614 472 347) and its subsidiaries;
  • Etymon Projects Pty Ltd (ABN 88 646 970 089) and its subsidiaries; and
  • AL Capital Holding Pty Ltd (ABN 29 613 750 682);
  • AL Capital HK Limited; and
  • Straits Universal Limited.

We may disclose your personal information to our related companies, including as set out in this policy. If we do disclose your personal information to our related companies they may use your information in accordance with this policy. If you access the services of our related companies, you should also consider their privacy policy as it may be different to this policy.

15. Find out more

You can find out more about the various privacy laws and other rules, regulations and standards we’ve mentioned in this policy by visiting the website of the Office of the Australian Information Commissioner.


OAIC home


Effective: 26 May 2023